Title

ITIS: Wayfinding

ITIS: Wayfinding

Category

Art Direction

Stills

Client

ITIS

ITIS

Year

2024

2024

Overview

ITIS is the largest shopping centre in Finland. With hundreds of shops, multiple entrances, and long connecting corridors, clear signage is not just helpful. It’s essential.

The complete wayfinding system for ITIS was designed to support clarity and flow across all visitor touchpoints. The system includes primary information signs, opening hour markings on glass doors, and a unified set of icons and directional visuals used throughout the building.

Every element is crafted to be instantly readable in motion, at a distance, and under varied lighting conditions. The tone is calm and functional, guiding attention rather than demanding it.

The result is a cohesive visual language that supports seamless movement through a complex environment. From restrooms to exits, elevators to public transport, the signage system speaks with clarity and consistency.

A visual identity shaped by how people move.